Brian Leiser is Vice President of Client Solutions for Verispan, where he has responsibility for overall services strategy, management and solution delivery. Prior to Verispan, Mr. Leiser served as Vice President in Product Strategy and Implementation Services for Medidata Solutions Worldwide, a pioneer in electronic data capture, management and reporting for clinical researchers. Mr. Leiser has also held healthcare and life sciences executive-level leadership positions in global services with Siebel Systems, as well as marketing services with IMS Health. Mr. Leiser started his career in business information consulting with Accenture (formerly Andersen Consulting).

Mr. Leiser holds a Bachelor's degree in mathematics and economics from Denison University and an MBA from Yale School of Management.

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Christine M. Pingelli
Vice President, Human Resources

Christine Pingelli is Verispan's Vice President, Human Resources. In this capacity she plays an integral role in leading the company's organizational development initiatives and enhancing HR systems and programs. She is focused on delivering high-quality HR services that build value and create competitive advantage for Verispan.

Ms. Pingelli joined Verispan in January 2006 from Unisys Corporation after a distinguished career in HR management with a global focus on leadership. Most recently, she served as Vice President and Managing HR Business Partner of the Systems & Technology business. Prior to that assignment, she held a similar position with the company's Global Infrastructure Services business. In these two business unit assignments, Ms. Pingelli led the HR function, supporting more than 15,000 employees worldwide. As a member of the management team, she led global organizational assessment and design initiatives, created management development programs, and enabled the skills transformation of employees in an evolving business model. Ms. Pingelli also served as a member of the executive leadership council for Unisys HR.

Ms. Pingelli holds a Bachelor of Arts degree in psychology from Boston University, and a Master of Arts degree in industrial psychology from Fairleigh Dickinson University. 

Debbie Alcott is Vice President, Sales for Verispan, LLC and responsible for oversight of the Client Management Team, key client relationships, and achievement of corporate revenue goals. In this role, she oversees implementation of corporate and product strategic plans, client development, sales team development, contract administration and coordination of client management activities. Ms. Alcott has been with Verispan for 8 years, most recently as Vice President, Client Management, and was responsible for growth in a number of Verispan's major clients.

Ms. Alcott has over 20 years of pharmaceutical sales and marketing experience on both the corporate and vendor sides. She joined Scott-Levin in 2000 as a Director of Marketing and has been actively involved in Verispan's (Scott-Levin's) penetration of the patient longitudinal data market. Prior to joining Verispan, Ms. Alcott was a Product Manager for Pfizer, where she was responsible for several leading products within the Animal Health Division. This role included all consumer and professional marketing activities, business development, product development, and near- and long-term strategic planning. In addition, Ms. Alcott spent more than 14 years in direct field sales and leadership roles for divisions of J&J and Mallinckrodt, including many years as a Regional Sales Manager, directing sales and local marketing activities throughout the Northeast. Ms. Alcott holds a B.S. in biology from Cabrini College and has completed graduate/executive studies in marketing management at Columbia University and Purdue University.

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Jody Fisher is Vice President, Patient Product Management. In his role, Mr. Fisher runs the Verispan longitudinal patient business. Mr. Fisher has worked with Verispan and its predecessor organizations for the past 10 years. In his current role he is responsible for outlining and executing the product strategy employing Verispan's longitudinal patient data assets. Mr. Fisher was the chief business architect of Verispan's Patient Parameters and Vector One® longitudinal data platforms.

Mr. Fisher has written several articles detailing the appropriate use of patient-centric models, most recently in the Journal of Longitudinal Data and Product Management Today. Mr. Fisher has spoken at numerous conferences, including PBIRG, IIR and CBI - all with a focus on the increasing demand for best practices using patient-centric data.

Prior to working for Verispan, Mr. Fisher worked as a consultant providing statistical litigation support for attorneys in the Philadelphia/South Jersey area. Mr. Fisher graduated with his Bachelor's degree in statistics from Rutgers University and has completed postgraduate studies in market research methods at Temple University.

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Dave Magee is the Corporate Controller for Verispan. In this role, Mr. Magee oversees the Finance, Accounting and Purchasing functions. He also manages external relationships with the company's auditors and all Treasury relationships for Verispan.

Mr. Magee has been with Verispan since its inception in 2002. Prior to joining Verispan, he worked at BISYS Retirement Services as Director of Finance, where he had oversight of the Finance and Accounting functions. Prior to assuming that position in March 2000, Mr. Magee worked at Prudential Insurance Company for 10 years, with varying financial roles within the company, most recently as Director of Finance with the Mutual Fund and Annuity group.

Mr. Magee graduated from LaSalle University with a BS in financial management.

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Tracey Rothrock is Vice President, Healthcare List (HCL) and Healthcare & Contract Research (HCR/Profiles) product lines. She is responsible for the strategic vision and daily operations for both teams. Ms. Rothrock also provides direction for sales, marketing and product management oversight for both lines.

In October, 2004, the HCL division launched Vector One®: Prescriber Extract (VOPEX), a deciling tool utilized by healthcare organizations to provide "instantaneous" prescriber counts and deliverables for marketing campaigns and promotions. Ms. Rothrock is also responsible for the AMA/AOA franchises as well as the Prescribing Data Restriction Program. She sits on the Healthcare Information Organization Task Force and Alliance, which facilitates cross-functional support with companies and the AMA to manage state legislative activities surrounding potential legislation to restrict data mining and the collection of prescribing information.

In January 2007, Ms. Rothrock took on the additional responsibility of managing the HCR/Profiles Department. In the past 11 months, the team has launched VOPEX MX, which is a deciling tool based on procedures and diagnoses for hospital-affiliated physicians; and relaunched National Patient Profiles through InSite Next Generation, which delivers information in "real time" through a Web-based platform.

Ms. Rothrock has been with Verispan for 8+ years. Her career started with Kelly/Waldron & Company as Product Manager and her role has continued to evolve over the years. In all, Ms. Rothrock has over 20 years of experience in product management and sales/marketing in the healthcare industry.

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Kelly Sborlini is Vice President, Audits Product Management with Verispan. During her 8-year tenure, Ms. Sborlini has been involved with the marketing research audits in many roles, including launching new services, advancing mature services, and leading sales efforts on several studies and services. As patient data services have evolved at Verispan, Ms. Sborlini has been involved in the development and delivery of syndicated patient data services and prescriber-level services, including the Vector One®: National, Vector One®: Prescriber and Patient Parameters lines. Ms. Sborlini has presented to industry-wide audiences on topics including promotion of pharmaceutical products, journal advertising, and brand theme analysis.

Prior to joining Verispan, Ms. Sborlini gained 6 years of experience in hospital and long-term care market planning and analysis, business and product development, database management, and medical publishing. Ms. Sborlini holds a BA in English from St. Joseph's University and an MBA in health administration from Temple University.

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Paul Smith is Vice President, Marketing Science for Verispan and oversees the development, implementation and integrity of all patient methods, projection methods and customized management science applications.

Mr. Smith and his team have been implementing pioneering applications in longitudinal patient analysis for over 10 years. They were the first in the pharmaceutical industry to provide lifetime patient value, path of therapy, and projected indication-specific use regimens. Mr. Smith was the first to integrate longitudinal patient metrics into media weight test planning and advertising return-on-investment models. He has developed and provided longitudinal patient analysis services to virtually all the top 20 manufacturers. Mr. Smith has 28 years of consulting experience across a wide variety of industries. Some of his more significant early work includes the restructuring of AT&T long lines service offerings in 1986 and the development of pricing strategies and 10-year planning forecasts for the wireless phone industry. Mr. Smith has spent the last 14 years of his career concentrating on the pharmaceutical industry. He has developed several audits to support strategic planning and resource allocation decisions for pharmaceutical sales and marketing and has given many talks at conferences and training seminars for AMA, APA, DMA and PMRG. He has also taught courses for private training companies and leading academic institutions.

Mr. Smith graduated summa cum laude from Fairleigh Dickinson University with a Bachelor of Arts degree in psychology. He holds a Master of Arts degree in experimental psychology from Fairleigh Dickinson as well.

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